- EMM Specialties/COLAD is launching the Colad UV Fast Curing System.
- 4WP Factory is introducing its new line of 4WP Factory Xtreme R/T tires.
- Challenger Lifts/Snap-on Total Shop Solution is showcasing its all-new VLE10 Versymmetric Car Lift..
- Eagle Abrasives is promoting new Tolecut products, and new starter kits .
- XCLUTCH is showcasing its new 9.5-in. single-disc performance street and motorsport upgrades to suit VW Golf GTI MK-5, 6 and 7.
- Morimoto Lighting is featuring LED headlights.
- Intellitronix is featuring four new products.
- Vortech Superchargers is introducing a new system for the ’20 Ford Mustang GT.
- Pareto Point Industries is offering special low prices for its TopDog-V Parallel-Flow Advanced Oil Filtration System.
- V.K. Industries Inc. is featuring the new sensor system for SURESHIFTER and SUREMATIC illuminated gear selection shift knobs and levers.
- Metra Electronics Corporation is offering new dash kits for the ’16–’20 Mazda CX-3 and the ’19–’20 Toyota Yaris.
- ORACLE Lighting will be showcasing new lighting products for the 2020 Chevy Camaro and for the 2019-2020 Chevy Silverado.
- Redline Detection is introducing SpeedSmoke, a diagnostic leak detector designed to address the proliferation of boosted vehicles in the aftermarket.
- Sharpline Converting Inc. will be offering special discounted pricing on its latest products to buyers during SEMA360.
- Curt Group will be showcasing its newly introduced New Product Spotlight Page.
- Diode Dynamics will have its new SSC2 2” LED Pod.
- Supreme Suspensions is featuring its new 1.6” Ratchet Tie-Down Strap Kit.
- AEM Performance Electronics will be featuring its new VCU300, along with other new EV products.
- BlueDevil Products is showcasing its BlueDevil Gasket Sealer and its BlueDevil Radiator Flush.
- TRAK Machine Tools will feature its new Toolroom Machining Center.
- Bully Dog & SCT Performance will be offering SEMA360 specials and giving away $50,000 in tuners as part of its Great Tuner Giveaway.
