- ORACLE Lighting will be showcasing new lighting products for the 2020 Chevy Camaro and for the 2019-2020 Chevy Silverado.
- Redline Detection is introducing SpeedSmoke, a diagnostic leak detector designed to address the proliferation of boosted vehicles in the aftermarket.
- Sharpline Converting Inc. will be offering special discounted pricing on its latest products to buyers during SEMA360.
- Curt Group will be showcasing its newly introduced New Product Spotlight Page.
- Diode Dynamics will have its new SSC2 2” LED Pod.
- Supreme Suspensions is featuring its new 1.6” Ratchet Tie-Down Strap Kit.
- AEM Performance Electronics will be featuring its new VCU300, along with other new EV products.
- BlueDevil Products is showcasing its BlueDevil Gasket Sealer and its BlueDevil Radiator Flush.
- TRAK Machine Tools will feature its new Toolroom Machining Center.
- Bully Dog & SCT Performance will be offering SEMA360 specials and giving away $50,000 in tuners as part of its Great Tuner Giveaway.